Das sind die Speaker 2019

Spannende Vorträge - präsentiert von unseren Experten

• Simo Ahava

  8-bit-sheep

  Simo Ahava

  

  Simo Ahava is an Expert Google Analytics and Google Tag Manager developer. He is also one of the founding partners tech consultancy, 8-bit-sheep and is based in Finland.

  As well as this Simo leads one of the world’s most successful Web Analytics blogs, which attracts an impressive 500.000 yearly unique users and is geared towards delivering complicated stories in a more simple and digestible way

  Being such a popular speaker on the Online Marketing circuit, we are very proud to finally have him at our event – after many years of trying.

  It’s truly an honour to have Simo giving one of his specialist talks live, here in Hamburg.

  Vortrag: You can’t spell MEASURE without COMMUNICATION



• Ole Bossdorf

  Project A

  Ole Bossdorf

  

  Unlocking the power of custom dimensions

  Ole is heading the Business Intelligence team of Project A, where he and his team turn raw data into real insights across a variety of business models, stakeholders and data technology stacks. He supports founders in identifying opportunities to implement data-driven decision making within their organisation and also building up successful data teams. Ole also built jungle gyms and carried out measurements for a research project at the university in the Kindergardens throughout Oberfranken. And, he has never been to Baden Würtemberg in his life.

  Vortrag: Unlocking the power of custom dimensions

  Yes, Google Analytics tracks a lot of information out of the box. That’s great! Still there is something very unique to every single website. This is where Google Analytics’ custom dimensions come in – enabling analysts to track information unique to their business. In this talk Ole will walk through some use cases he encountered working with different ventures at Project A – from A/B testing & conversion funnel tracking all the way to user-level website optimisation.





• Fatih Karadeniz

  Quandoo

  Fatih Karadeniz

  

  Fatih Karadeniz is working as a Team Lead in Business Intelligence department of Quandoo. He is mainly responsible for Tracking and Ad Tech solutions of Quandoo products in both B2C and B2B side. His digital analytics career started at the largest fashion e-commerce company in Turkey then continued in Berlin digital startup scene. Fatih is very into festival movies and he doesn´t put sugar in tea for 8 years.

  Vortrag: Dine out on Quandoo Analytics and GTM





• Johanna Czaja

  Berge & Meer Touristik

  Johanna Czaja

  

  Johanna Czaja ist Product Owner für die Website bei Berge & Meer Touristik. Ihre Aufgaben umfassen das Digitale Marketing mit Google Analytics. Sie bringt u.a. LEAN Management, Agile Project Management und Google Analytics zusammen, worüber sie auch in ihrem Vortrag erzählen wird. Als Ausgleich zu ihrem digitalen Beruf ist Johanna ein großer Freund der Kalligrafie & Handlettering oder auch, die Kunst des Schönen Schreibens.

  Vortrag: LEAN als Ansatz zur strategischen Ausrichtung des Trackings innerhalb Google Analytics




• John Keiller

  Canyon Bicycles

  John Keiller

  

  After working on the Olympics 2012 for a global advertising agency John could see the growth in digital and decided to found a new type of business, a strategic design consultancy called Common Good. Starting the company with no clients, or money, he grew the business over 6 years over which time Canyon became a client along with other global brands. John exited Common Good in Feb 2018 and after a short consulting time started with Canyon, his former client, a the new Global Director Digital Strategy. John now leads digital product and services, customer experience design and performance marketing for Canyon.

  Vortrag: Transforming a traditional bike shop into the #1 global direct-to-consumer ecommerce bike brand

  Learn how Canyon built an inhouse digital team in just 6 months that leverages data & analytics to inform product development direction (hint, via onsite search), shopper acquisition, retention, loyalty and overall global customer experience design.





• Yuanji Wang

  HolidayPirates

  Yuanji Wang

  

  Tracking of Transactions on the Travel Partner’s Site

  Yuanji Wang is Web Analyst of HolidayPirates Group, responsible for the tracking of website and online marketing. Prior to that, he worked as Web Analyst at SinnerSchrader Commerce. Yuanji graduated from RWTH Aachen University.

  In his free time he loves to play table tennis and he enjoys searching travel deals with best prices for his friends.

  Vortrag: Tracking of Transactions on the Travel Partner's Site





• Fabian Schaipp & Lovro Lučić

  E.ON

  Fabian Schaipp & Lovro Lučić

  

  Fabian Schaipp arbeitet seit Januar 2017 als Data Analyst im Digital Analytics Team bei E.ON Energie Deutschland GmbH in München. Zu seinen Hauptaufgaben zählen die Datenerhebung und
  -verarbeitung sowie die Analyse von Onsite Daten. Zurzeit bewältigt er in Teilzeit seinen Master of Applied Research in Engineering Sciences (Forschungsmaster) im Bereich Informatik. Bevor Fabian bei E.ON begann, war er zunächst 4 Jahre bei der Bundeswehr, anschließend hat er eine Ausbildung als Fachinformatiker Systemintegration abgeschlossen und im Anschluss hat er bei Telefonicá Germany ein duales Bachelorinformatikstudium erfolgreich absolviert. Ihn zeichnet vor allem seine technische Affinität und seinen Hang zum Perfektionismus aus.

  Der Einstieg von Lovro Lučić in die Welt des Digital Business erfolgte 2012 bei Teradata Marketing Application als Performance Marketing Manager. In der Zeit hat Lovro zudem berufsbegleitend seinen Master of Science an der Steinbeis-Hochschule absolviert. Ab 2016 war er für den Bereich Web Analytics bei M-net Telekommunikations GmbH verantwortlich bis er schließlich 2018 zu E.ON Energie Deutschland wechselte und seitdem als Senior Digital Analyst tätig ist. Seine Aufgaben umfassen u.a. die technische Konfiguration von sämtlichen Marketingaktivitäten und die Arbeit mit dem Analytics Tools mit Schwerpunkt auf der Google Marketing Platform. Nicht unerwähnt an dieser Stelle, Lovro ist wohl einer der größten Hajduk Split Fans.

  Vortrag: Herausforderungen und Lösungen im Tracking von Laufzeitverträgen kombiniert mit klassischen E-Commerce Produkten @E.ON



• Anjali Raghavan

  Google - Mountain View

  Anjali Raghavan

  

  Anjali focuses on product strategy and commercialization for Google Analytics and on data protection & privacy across the Google Marketing Platform’s measurement offerings. She’s responsible for ensuring market needs are addressed in the analytics and measurement roadmap so that customers are able to make the most of these products. Anjali joined Google in 2016 to focus on measurement products globally. Prior to Google, Anjali was a product manager for the Oracle Marketing Cloud. She was born and raised in the US Virgin Islands.

  Vortrag: Measuring App and Web together in Google Analytics

  Google Analytics introduced a new way to measure your app and website data, unifying processing, reporting, analysis, and actionability. We’ll review current capabilities, share a sneak peak of what’s on the roadmap, and talk through the future vision of Google Analytics.





• James Cote

  Google - Mountain View

  James Cote

  

  James has been at Google for over 7 years and has worked in a few different roles – Google Ads Sales, Platforms Sales, Platforms Support, and now works as a Global Product Lead on Google Analytics for Firebase. Acting as the bridge between sales and product, James works with our apps community to commercialize current features and develop a future vision for GA for Firebase. His mother was half German, and his family history dates back almost 200 years in the Black Forest area of Germany, where they started making clocks.

  Vortrag: Google Analytics for Firebase

  App Analytics is in a transitioning state at Google. James will showcase Google’s product plans to simplify, develop, and deliver a best-in-class solution for any marketer with an app.